1) Accurate Information
By setting up a website for your business, it is an easy and quick way for potential customers to find out more about your products or services or your company’s background. When people visit your website address, they could turn into your potential customers as there is a higher possibility for them to get attracted to your products or services. Another advantage of having a proper website is it also leads to a better choice rather than putting a risk on unreliable sources like word of mouth.
2) Easily updated
As we know, technology usage is not as popular as it is today. Before online marketing became on demand, a lot of companies rely on hard print like pamphlets, brochures and newspapers advertisements. However, these types of marketing strategies cause some difficulties. For instance, when any errors or typo occurs, it cannot be corrected on the same medium and have to be reprinted which involves an extra cost. In any business, an extra cost is the main thing to be avoided in the first type. Another concern is if your products or services have some pricing changes, they can’t be modified easily because they have been permanently printed and advertised.
By having an official website or domain name shows that you are serious in your business and is here to stay in a longer period. It also builds trust and confidence of your potential customers. After all, the entire big branded successful companies have them, why not you?
4) Interact with Customers
Communication becomes easier as website can have contact forms that your potential or existing customers can use to keep in touch with you. As every domain comes with an email address, this can also be used to communicate with your clients and business partners.
5) Dispel Rumours Quickly
As we know nowadays, Whatsapp messages can quickly become viral especially when any third party spreads false warning about not to use certain products or services because of harmful contents. This kind of messages could probably made up by your rival companies. So this is where your website can dispel this rumour quickly by publishing a press release which can be linked from Whatsapp messages to your website homepage.